Red Bull - how do events shape the customer experience?
My video report from recent field trip to Copper Mountain USA to sample the Red Bull 1976 Games and get a better understanding how Red Bull shapes the customer experience
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Comment by Richard Sedley on May 21, 2009 at 9:33pm -
Nice video Graham. Particularly liked lesson 2: 'Create don't sponsor events' and lesson 4 'Sell community not products' connects with the recent Seth Godin TED lecture on Tribes
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