Michael Jay Moon's Page
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- Share a bit of info about yourself. (Company, background, interests etc, etc)
- Executives worldwide recognize Michael as a dynamic lecturer and international authority on global multichannel brands, customer engagement, marketing operations management, and digital asset management. He leads a think tank that facilitates new market creation for enterprise and consumer technologies, harnessing social networks of emerging markets.
Michael has delivered more than 350 keynotes, presentations, executive seminars, workshops, and Web-based Webinars around the world, authored the book, Firebrands: Building Brand Loyalty in the Internet Age (now available in 13 languages). He recently published the acclaimed executive white paper, Mastering the Customer Engagement Cycle
Michael Moon also co-chairs the prestigious international conference on Digital Asset Management (http://www.DAMusers.com), serves as the Editor in Chief of the Journal of Digital Asset Management (http://www.palgrave-journals.com/dam/journal/v4/n1/index.html), as Blogger in Chief if What’s Your Google Strategy (http://www.whatsyourgooglestrategy.com/), and Linked In professional groups, Masters of Customer Engagement, Masters of Digital Assets, and Masters of Marketing Operations.
Michael and his team advise international-brand corporations on multichannel strategies for brand management and digital asset management, including Amway, Boeing, Disney, Ericsson, Frank Russell Company, Gap, General Motors, FCB, Hallmark, Hasbro, IBM, Leo Burnett, Nokia, Philips, SanomaWSOY, SAP, TeliaSonera, Thomson Corporation, Time, VF Corp, and Warner Bros.
- What's your interest in customer engagement?
- I recently published a 56-page white paper, ORCHESTRATING THE TECHNOLOGIES AND PROCESSES OF THE CUSTOMER ENGAGEMENT CYCLE—Strategic roadmap for integrating traditional and online marketing and customer service with multichannel analytics, multimodal content management, and analysis-driven email messaging http://www.gistics.com/download/formNGC_3.php?pub=orchengagementcycle&src=Gistics_Home
We assist end-use firms, in particular, marketing service providers and digital agencies, develop and execute organizational changes needed to become engagement partners and, ideally, customer portfolio managers.
- What's your website address?
- http://www.whatsyourgooglestrategy.com/
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