Mark Nicholson's Discussions
Customer Engagement with Financial Services Companies
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Started this discussion. Last reply by Ron Shevlin May 22.
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I work for a financial portal that provides news and information and financial products.
I am struggling with how I could get customer engaged with us.
As users of financial services do you believe it is possible that you can be engaged with a f...
Mark --
I work for a research and advisory firm in the US (Boston) that serves the financial services industry and I'm currently working on a report that will be titled "Customer Engagement: Making The Metric Matter."
The core premise of the rep...
I would suggest looking at Eric Petersons blog on measuring enagement. The equation he produced is a good starting point for what elements would need to be included in an audit.
http://blog.webanalyticsdemystified.com/weblog/2007/10/how-to-measur...
Profile Information
- Share a bit of info about yourself. (Company, background, interests etc, etc)
- Interactive Investor
Direct and Database marketing
Analytics
Information design
- What's your interest in customer engagement?
- To improve our conversion rates and the customers experience of the site
- What's your website address?
- http://www.iii.co.uk
Comment Wall (1 comment)
- At 4:21pm on September 25, 2008,
Richard Sedley said… - Hi Mark
Welcome. This site is new so let me know how you find it. You can add connections from the link under member's profile pics on their profile pages.
The idea is to connect with people you don't know so feel free. As a start let me introduce you to my colleague Dave (http://customer-engagement.ning.com/profile/DaveChaffey)
The 3rd edition of his 'eMarketing Excellence' book has just hit my desk.
Richard
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