Does it feel there's a lot of shouting out there?
The crunch is bigger and crunchier than we ever expected.
I have been observing that some companies are positively shouting about their wares! None seems more apparent than in the area of email output where some companies are throwing emails out daily, even when I've only been a prospect, not a purchaser.
No one can argue the need to refine and pursue sales leads now more than ever, however, some practices seem detrimental to long term business development.
Any comments on this, or examples of good practice or email desperation?
I have been observing that some companies are positively shouting about their wares! None seems more apparent than in the area of email output where some companies are throwing emails out daily, even when I've only been a prospect, not a purchaser.
No one can argue the need to refine and pursue sales leads now more than ever, however, some practices seem detrimental to long term business development.
Any comments on this, or examples of good practice or email desperation?
Replies to This Discussion
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Permalink Reply by JB on -
Transport for London have got it just right in terms of their e-bulletin. They aren't exactly selling me anything but as a model of good practice and understanding levels of service, it's spot on. Every week I get an email letting me know about any track closures and major works. It sounds dull but it's saved me many a frustrating journey and the website is great too.
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Permalink Reply by Lucy Conlan on -
Thanks for your comment. I personally find their updates incredibly useful and relevant to Londoners keen to avoid travel headaches! I did actually review their site a year ago, in the document attached.
Thanks again - good to be reminded of good practice. - Attachments:
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Permalink Reply by JB on
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I know that there is a credit crunch but instead of trying us to get more cheap clothing, why not offer good quality clothing that lasts longer? I see that the bastion of UK retail M&S is running a 'dress for less' campaign - I can remember when M&S used to be the epitomy of plain but good quality durable clothing. It's also more environmentally friendly.
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Permalink Reply by Lucy Conlan on
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Good point - I think promoting quality and longevity is a good antidote to cheap solutions. Some brands are having the confidence to hold onto these messages, and it will be interesting to see how their market position holds out.
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