engagement by gartner

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Permalink Reply by patrick.dh on September 8, 2008 at 2:57pm

Since its about building the network - maybe entry level questions should attract or at least filter for net contributors - responses and activity maybe of pertinence. Are you going to assign community manager to project?

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Permalink Reply by Richard Sedley on September 8, 2008 at 4:33pm

Interesting, thanks Patrick. Have you seen Forrester's technographic profile?

http://blogs.forrester.com/groundswell/2007/04/forresters_new_.html

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Permalink Reply by Richard Sedley on September 8, 2008 at 4:35pm

patrick.dh said:

Since its about building the network - maybe entry level questions should attract or at least filter for net contributors - responses and activity maybe of pertinence. Are you going to assign community manager to project?

Let me know if you're interested being a community manager. I haven't asked anyone yet but I think it would be a good idea.

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Permalink Reply by patrick.dh on September 8, 2008 at 4:46pm

i rather liked seth's approach on this issue http://sethgodin.typepad.com/seths_blog/2008/09/learning-from-a.html. If it weren't for three similar types of communities that i have to set-up - I wouldn't mind at all - when do you figure you're launching date is going to be..........hmm. We have already launched right?

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Permalink Reply by patrick.dh on September 8, 2008 at 4:53pm

Richard Sedley said:

Interesting, thanks Patrick. Have you seen Forrester's technographic profile?

http://blogs.forrester.com/groundswell/2007/04/forresters_new_.html

I did think that jeremiah_owyang influence into the technografics approach from Forrester a better thought out scheme to explain community participation but the 'generation v' aspect from gartner focuses on a model to help out less geeky/initiated marketing departments on how to solve in-company problems of resource prioritization.

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Permalink Reply by Azlan Raj on September 25, 2008 at 2:32pm

Excellent diagram which also outlines the graduation process of interactions and where the key conversion points are for consumers. Especially useful in the social networking/publishing world of today...

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Permalink Reply by patrick.dh on September 25, 2008 at 2:42pm

It can be oversimplifying in some instances and definitely not an answer for profiling in general, as you well detected. thanks for comments.

Azlan Raj said:

Excellent diagram which also outlines the graduation process of interactions and where the key conversion points are for consumers. Especially useful in the social networking/publishing world of today...

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Permalink Reply by Gill Kelley on September 25, 2008 at 6:58pm

This looks good - I can definitely track my own progress over the last year or so, starting as a 'lurker', gaining confidence and becoming both 'contributor' and 'opportunist', before a more recent attempt to 'create'.

Gill

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Permalink Reply by patrick.dh on September 25, 2008 at 7:48pm

Surely the creator level is described in forceful way...'I want to own this', but it is distinctive from just contributing. Your observation does raise the point whether community building is more about abilities or about predisposition/attitude to be creator. I would want to believe that once predisposition is resolved, abilities would not be relevant impediments to lead because the learning curve in the specific community would be related to enhancing interactivity. So if I were you, I'd create directly and then improve as interaction happens. What do you think?

Gill Kelley said:

This looks good - I can definitely track my own progress over the last year or so, starting as a 'lurker', gaining confidence and becoming both 'contributor' and 'opportunist', before a more recent attempt to 'create'.

Gill

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