Customer Engagement Network

Customer Engagement theory, practice and people

Members

  • Alberto Bina Monteiro
  • Mick Phythian
  • John E. Merritt
  • Mark Adams
  • PeopleMetrics INC
  • Jen Hermesmeyer
  • rien stierman
  • Suzan Bill
  • una walsh
  • aaron
  • Steve Pollard
  • Carol Wain

Customer Engagement

Definition: Repeated interactions that strengthen the emotional, psychological and physical investment a customer has in a brand (product or company).
Read more on Wikipedia

Blog Posts

PeopleMetrics INC

Earn More Business From Current Clients: 4 tips for up-selling and cross-selling existing accounts

As we recently discussed, long-term customers provide many financial benefits to your company. In fact, strengthening current accounts is one of the most effective methods of boosting profits. Recruiting new clients usually costs a pretty penny, so many world-class organizations focus on increasing up-selling and cross-selling to current customers instead. Unfortunately, many salespeople avoid these techniques because they are afraid that suggesting additional products or services could scare of… Continue

Posted by PeopleMetrics INC on November 3, 2009 at 9:04pm

PeopleMetrics INC

How Long-Term Customers Benefit Your Company

If today’s revolutionary business leaders were to outline a declaration of their dictums for business success, would they claim that all customers are created equal? I doubt it. Just like parents, business leaders can’t help but notice that each customer is unique. And although they might not admit it, most business leaders acknowledge that long-term customers are treated differently than new customers. Why? Because long-term customers bring certain unique benefits to any organization.

First, l… Continue

Posted by PeopleMetrics INC on October 13, 2009 at 1:35am

Richard Sedley

Is your customer experience from Venus or Mars?

The old maxim ‘men are from Mars and women from Venus’ has been explored in relation to websites before but I thought I might conduct my own, highly scientific, experiment to see if differences between the sexes might be used when constructing customer experiences.

Continue

Posted by Richard Sedley on October 11, 2009 at 12:23pm

Linda Neaton

Executive outreach to top clients to improve loyalty

Does anyone have first-hand experience with programs that had executives reaching out to top new clients to welcome them to the company? Or do you know of any reports that measure the effectiveness of outreach programs such as this?

thanks
Linda

Posted by Linda Neaton on May 22, 2009 at 4:28pm

 

4th Annual Online Customer Engagement Survey, 2010

3rd Annual Online Customer Engagement Survey Report, 2009

And the results are in...


You can download a free copy of the highlight report from the cScape website

Forum

Lisa

Future of advertising on social networks 6 Replies

Started by Lisa. Last reply by Theo Papadakis Aug 3.

Mark Nicholson

Customer Engagement with Financial Services Companies 3 Replies

Started by Mark Nicholson. Last reply by Ron Shevlin May 22.

Richard Sedley

Is the future of engagement mobile? 8 Replies

Started by Richard Sedley. Last reply by Walter Adamson Apr 20.

Chico

Open Source CMS with support for segmentation? 2 Replies

Started by Chico. Last reply by Richard Sedley Mar 26.

Barry Day

Auditing levels of online engagement 1 Reply

Started by Barry Day. Last reply by Mark Nicholson Mar 13.

Lucy Conlan

Does it feel there's a lot of shouting out there? 4 Replies

Started by Lucy Conlan. Last reply by Lucy Conlan Feb 23.

Interesting links

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Latest Activity

PeopleMetrics INC added a blog post
As we recently discussed, long-term customers provide many financial benefits to your company. In fact, strengthening current accounts is one of the most effective methods of boosting profits. Recruiting new clients usually costs a pretty penny, s...
on Tuesday
on Tuesday
Mick Phythian I believe that engagement with citizens (the customers of the government world) is the best way to improve services!
October 28
Alberto Bina Monteiro, Mick Phythian and John E. Merritt joined Customer Engagement Network
October 28
John E. Merritt updated their profile
October 27
John E. Merritt updated their profile photo
October 27
Customer Engagement Network now has blogs
October 14
Richard Sedley added a discussion
We've just launched the 4th Annual Online Customer Engagement Survey in partnership with Econsultancy again. Survey participants receive an advance copy of the FULL report (normally £150/$195) Take the survey now: http://bit.ly/ce-survey The s...
October 14

Jobs

Telecoms Customer Engagement Consultant - Gulf
Candidates must have an absolute minimum of five years experience in the telecoms area with proven experience in a commercially focused capacity.

Engagement Manager, Saudi Arabia

Customer Engagement Representative
Denver. Co. USA
$35-40 DOE PLUS Excellent Benefits.
 
 

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